McLaren
Event Marketing
McLaren Automotive is a British automaker that manufactures advance sports and luxury cars.
The Project
McLaren dealers located throughout North America hold private events for their clients and enthusiasts to showcase their supercars and to provide exclusive test-drive opportunities. As one of the creatives on the account, I had to develop copy for the various dealers’ digital marketing efforts to communicate the details of the events in a persuasive manner that mimicked their brand voice.
The Outcome
Our email marketing campaigns were a success, driving thousands to exclusive McLaren events. My claim to fame? Rumor has it Mr. Bean read one of my emails once.