PATRÓN Tequila
PATRÓN Tequila makes handcrafted premium Mexican tequila.
The Project
Razorfish was tasked with transforming a bare-bones product site into a direct-to-consumer experience that brought the brand’s story to life. The client wanted to introduce narrative and personality to all of their tequila SKUs—from the core Silver and Reposado to the lesser-known, limited-edition bottles—but had very little background information to offer.
The Outcome
Redesign: Relying on deep brand knowledge and instinct, I crafted original narratives for each product, creating a rich, compelling voice across the site. I developed a full suite of storytelling-driven copy that complemented our team’s design and elevated the entire digital experience. The final site launch feels bold, immersive, and deeply reflective of the brand’s heritage—making this one of our most rewarding recent projects.
Site Maintenance: We keep the PATRÓN Tequila relevant by updating their website monthly, creating content for digital commerce, and writing new editorials and FAQs quarterly. Our team has won countless SEO awards for our ability to integrate essential keywords into our content.
