City of Chicago
Digital & Website Content —
Tru Vue manufactures high-performance glazing products for custom picture framing, museums, and fine arts collections. Their anti-reflective glass and acrylic enhances and beautifies precious artwork while protecting it from damaging UV rays, abrasions, and other injuries.
BLOG CONTENT
I was tasked with creating blog posts aimed at custom framers to help them better understand how they can stand out from their competition. This ranged from introducing new products to describing rising trends in the industry.
The Project
The Outcome
SOCIAL MEDIA
The Project
Because Tru Vue had a loyal follower base, we decided to feature user-generated content on our social media platforms in order to both engage with customers while showing off our product capabilities. Every week, I’d filter through our tagged posts and select a number of appropriate ones to include on our social media.
In the time that I ran the Instagram, our main platform for social media, our followers nearly doubled. We grew from having 600 followers to over 1100. Our impressions increased by 250%, from 4,700 in September to 21,500 in April.
The Outcome